YADDIES DESIGN + CRAFTS

Yaddies Design + Crafts is a boutique small business specializing in personalized and inspirational gift items, including custom shadow boxes, keychains, decals, and more. The brand required a distinctive identity that would effectively communicate its creative, heartfelt approach to handcrafted gifting. This project focused on developing a cohesive brand identity that captures the essence of Yaddies Design + Crafts—celebrating individuality, warmth, and craftsmanship. The design process included the creation of a visual identity system encompassing logo design, color palette, typography, and supporting graphic elements, all tailored to reflect the brand’s values and appeal to its niche market. The resulting identity elevates the brand’s presence across both digital and physical platforms, enhancing customer recognition and reinforcing its position in the personalized gifts market.

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