DESIGN BRIEF: Design logo, brochure and catalog for Maymar lighting company with sleek, modern, and geometric design aesthetic that reflects the company's brand while instilling trust in the consumer.
LOGO: Maymar initial logotype design did not reflect the aesthetic of the companies visual brand. It conveyed a bland generic appearance with not much character to make it unique. For the logo redesign, the modern category of fixtures in the catalog was inspiration for logotype. As the smooth, simple and seamless curvatures of the letters in the "maymar" logotype point to the modern aesthetic of the branding, the thick/bold appearance complement it by exuding confidence and trust.
BROCHURE: Sleek modern look was carried over to gatefold brochure using several mostly cropped modern lighting fixtures as feature images with minimal copy on the front cover, back and "gatefold" spread.
CATALOG: The overall design system was integrated onto catalog using clean minimal cover and interior pages. The goal was to make product catalog information accesible, easy and inviting for user to quickly find desired product along with SKU for reference and ordering.
LOGO
Before
After
BROCHURE
CATALOG
