POCKET JAZZ RECORDS
Pocket Jazz Records, is a record label promoting the genre of jazz music. This foundation exists to not only promote the music of jazz but also the entire jazz scene culture. Its objectives is to push the music into the community by hosting different musical events such as jazz festivals and jazz music classes throughout the year to local aspiring artist.
DESIGN PROCESS: Pocket Jazz "PJ" monogram is pieced together like a puzzle joining the letter P and J while creating the overall shape of a grand piano. The monogram is then clearly separated visually with strong black bold lines further emphasizing the different puzzle pieces used to create the overall design. Just like in music there are notes, timing and harmony the monogram hints to that aspect of jazz music with these design elements. The black piano keys on the "P" pushes the overall feel of music and jazz theme in the branding.
Using vibrant but also warm / cool color scheme hints towards the throwback jazz music with orange and a modern approach with the vibrant green and yellow. The design/colors picked were meant to draw younger target audience fresh out of high school wanting to learn everything about jazz music and culture. The geometric shapes of the "PJ" monogram is integrated throughout the brand collateral in a visually rhythmic arrangement creating a visually seamless and cohesive visual brand identity.
Using vibrant but also warm / cool color scheme hints towards the throwback jazz music with orange and a modern approach with the vibrant green and yellow. The design/colors picked were meant to draw younger target audience fresh out of high school wanting to learn everything about jazz music and culture. The geometric shapes of the "PJ" monogram is integrated throughout the brand collateral in a visually rhythmic arrangement creating a visually seamless and cohesive visual brand identity.
