POCKET JAZZ RECORDS
Pocket Jazz Record company is a personal project that promotes jazz education and music. This foundation exists to educate the community on the genre of jazz music and culture in today's society. Its mission is to bring an awareness to the rich complex world of jazz music offering music theory classes and educational guidance to aspiring jazz musicians. With todays world consumed with popular music "Pocket Jazz" is out to spread the word that "Jazz" in its own genre can be a "popular" music genre.
DESIGN PROCESS: Pocket Jazz "PJ" monogram is pieced together like a puzzle joining the letter P and J while creating the overall shape of a grand piano. The monogram is then clearly separated visually with strong black bold lines further emphasizing the different puzzle pieces used to create the overall design. Just like in music there are notes, timing and harmony the monogram hints to that aspect of jazz music with these design elements. The black piano keys on the "P" pushes the overall feel of music and jazz theme in the branding.
Using vibrant but also warm / cool color scheme hints towards the throwback jazz music with orange and a modern approach with the vibrant green and yellow. The design/colors picked were meant to draw younger target audience fresh out of high school wanting to learn everything about jazz music and culture. The geometric shapes of the "PJ" monogram is integrated throughout the brand collateral in a visually rhythmic arrangement creating a visually seamless and cohesive visual brand identity.
Using vibrant but also warm / cool color scheme hints towards the throwback jazz music with orange and a modern approach with the vibrant green and yellow. The design/colors picked were meant to draw younger target audience fresh out of high school wanting to learn everything about jazz music and culture. The geometric shapes of the "PJ" monogram is integrated throughout the brand collateral in a visually rhythmic arrangement creating a visually seamless and cohesive visual brand identity.
